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2011 over and out

Posted by acumen on Wednesday, 29 June 2011 0 Comments

2011 has been a busy, full year for Acumen Republic.

In April we made leadership and brand changes, as Michael became Executive Chairman and I moved into the CEO role.  Shortly after, we gave ourselves a bit of a makeover...  simplifying our branding to a common name for all of the parts of our business - Acumen Republic.  We also refreshed our visual identity, including introducing you to our charming, wise Owl friend. To us, he's an icon for smart, honest advice, but he also has a little mischief about those big eyes and dead-pan expression.  We call him Sir Harvey - don't ask me why.

We welcomed a number of other new faces to the team this year as well.  Among them, Kathy Gieck, who joined us as Practice Leader for our Consumer team.  Some people might be surprised to know that the Consumer side of our business is of equal size to the Corporate work that we have arguably been best known for.  We have been actively deepening the Consumer specialism, and Kathy is a fantastic addition to our senior team.

Other senior hires this year included Josie Vidal, who joined us as an Account Director in Wellington, and Kenny McGilvary, who joined us as Account Director in Sydney.

The mid part of the year was very busy for our clients and the agency.  We were involved in numerous projects in and around the Rugby World Cup, which produced some stunning work, including for the likes of MasterCard.  For the Kiwis among us, it was also just a great time to be a New Zealander, enjoy the tournament, and ultimately celebrate a great All Blacks victory.  October felt like a quiet month in Corporate New Zealand, as everyone recovered from the festivities.  Just in time to squeeze in a national election.

But, while we relished the victory against the Wallabies on the Rugby field, at Acumen our trans-Tasman allegiance continues to deepen.  In our second year in the Australian market, we've been growing our team and our footprint.  We were pleased to welcome new clients including major international appliance manufacturer Beko, and cloud computing company UltraServe, among others.

We have also been growing our social media footprint this year - so as to practice what we preach. We love seeing the increase of activity in the Twittersphere and it's great to have the chance to chew the fat with our growing audience via our blog. We're really pleased to see the number of our clients now genuinely embracing social media strategies and, importantly, seeing the results of that effort start to flow through.   We look forward to seeing more of this in the New Year. 

The economic landscape has provided a range of challenges across all kinds of industries, as has the spectrum of natural disasters in Australia, New Zealand and globally. Let's hope that next year we stay safe and that the natural elements treat us kindly. 

Amidst these twists and turns, we've remained focused on the fundamentals that really count: looking after our clients and working alongside them to motivate bahaviours and build reputations and brands. We're proud of the many, varied programs we've been involved with this year.   We are so grateful for the continued support of our clients and the trust they place in us, which we take very seriously.

On behalf of the team at Acumen Republic, we wish you all a safe and happy Christmas break.

We look forward to seeing you in 2012 - rejuvenated, inspired and ready for a cracking year.
Karyn Arkell, CEO

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