We are proud to work with iconic beauty brand NIVEA to position the brand as a skincare expert to Kiwi consumers.
We have managed a range of product launches including the NIVEA Cellular Anti-Age range designed to help Kiwi women rediscover the feeling of youthful energy. The campaign selected three lucky women from across New Zealand to have a photo from their childhood re-created by internationally-acclaimed photographer Irina Werning. Present day photographs, which celebrated the childhood memories of the women, reinforced the message that a child-like youth lives within us all.
We secured extensive coverage including a prime-time feature with Irina on TVNZ Breakfast, editorial in NEXT magazine and Woman’s Day, and the video of Irina’s work with NIVEA in NZ reaching 100,000 views.