Re-focusing and revitalising an established brand

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Re-focusing and revitalising an established brand

July – 2016

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Following a change in management and organisational structure in 2015, Safe Network shifted its focus to improving communications and stakeholder engagement.

The existing Safe Network brand was not fully representative of the business which was impacting engagement levels, development opportunities, and adding to funding pressure.

We undertook research to help articulate the brand in a way that appeals to all audiences and can be easily and clearly expressed visually and verbally.

We also assisted Safe with the design and creation of a new website and marketing collateral and launched the new branding at a key GP Conference which attracted significant attention and positive interest.