Waitoa chicken appeals to everyday families

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Waitoa chicken appeals to everyday families

October – 2016

  • Newsletter

Waitoa free range chicken is a New Zealand marketing and sales success story. We helped launch the brand in 2008, and since then it has grown to become the leading, premium free range chicken brand in this competitive and sought after category.

To help maintain this business success, Waitoa wanted to enhance and refresh its digital marketing capability. A redesigned website was viewed as a key element in supporting the brand's needs. Our team designed, developed and launched a new responsive website that reflects the brand and its market position more effectively.

Using research to identify insights, we developed creative and content that would appeal and engage customers and consumers with the brand. The website is resonating well with audiences and providing a solid platform to leverage and grow Waitoa's digital marketing activity, augmenting its market leading position in the free range space.