Iconic Kiwi brand L&P refreshed its look with the biggest revamp in packaging and logo for 10 years.
We worked with L&P on a PR-led campaign that generated awareness and positive earned media coverage of its refreshed branding, as well as its choice new limited edition L&P flavour – Chilli & Lime.
Our activity included targeted proactive pitching and creating impactful Mexican-inspired influencer kits. Our piñata influencer kits filled with fresh chillies and limes with icy cold L&P created rave product reviews and excitement among key media and social influencers.
Overall, we created fantastic hype around the launch by securing positive coverage results across broadcast and online. This included an in-depth feature in StopPress, as well as editorial product reviews with the NZ Herald and Stuff.co.nz.