We developed a strategic communications and media plan for this year's Melanoma Awareness Week 'Become a Lifesaver' campaign and to help educate Kiwis about preventing melanoma through sun safety and early detection. Melanoma New Zealand ambassadors Blair Tuke, Josh Emett and Adine Wilson and melanoma survivors from around the country shared their stories and support.
Taking a targeted approach, we secured significant media coverage including an editorial feature in Woman's Day magazine featuring former Silver Ferns captain and melanoma survivor Adine Wilson, Stuff.co.nz coverage including a video interview with survivor Pamela Jones, an op-ed by Blair Tuke published in the Northland Age and key regional media including the front page of the Rotorua Weekender.
We also secured a giveaway opportunity on the popular parenting website Kidspot to win childrens UV protective swimwear donated by Little Red Fish.
We helped Melanoma New Zealand set up its iSupportCause whereby people could overlay a special Melanoma Awareness Week frame onto their Facebook profile picture to show their support. This was popular and helped boost the profile of Melanoma Awareness Week across social media.