Our People

Our People

Our People

Our People

Our people are the heartbeat of our business.

Our diverse team operates by our values: creativity in our thinking, credibility in our teams,
energy in our actions and real warmth in our relationships.

Our successful, talented team is driven, has plenty of character and likes to have fun.
We are thinkers, creators, innovators and doers. We are undeterred by challenges and
like making things happen. We’re a tight team, we’re collaborative and play to each other’s
strengths to achieve the best for our clients.

 

  • Adelle Keely
  • Alysha MacLean
  • Amy Wallis
  • Andrea Jutson
  • Bridgette Yates
  • Bronwyn Millar
  • Caroline Brown
  • Dearra Naidoo
  • Desmond Nash
  • Emma Ward
  • Fran Holland
  • Haley Mortimer
  • Irina Aristarkhova
  • Jack Whelan
  • Jeni Peacey
  • Jennifer Brasch
  • Jennifer Evans
  • Jeremiah Yeow
  • Lucy Hall
  • Mandy Hancock
  • Maria Gilmore
  • Maryke Penman
  • Matthew Savage
  • Michael Dunlop
  • Michael Maingay
  • Mikaela Street
  • Nadia Cook
  • Natalie King
  • Nick Davies
  • Peg Siania
  • Renee Ji
  • Roselyn Lodge
  • Sean Ryan

Adelle Keely

Chief Executive & Managing Director

With 20 years in the communications industry, Adelle has been trusted to evolve, promote and protect the brands and reputations of some of New Zealand’s most influential organisations. Her strength is understanding how brands, consumers, business, Government and communities interact – taking a creative, integrated approach across earned, owned and paid channels. Her diverse experience spans New Zealand, the UK and the US across sectors including building and infrastructure, ICT, FMCG, financial services, professional services and health & wellbeing. Adelle understands how to connect communications activity with clients’ commercial drivers and has extensive corporate and marketing communications capability including business advice, strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, brand campaigns, internal communications and media training.

PHONE
+64 9 354 0557
MOBILE
+64 27 517 2804
EMAIL
Akeely@acumenrepublic.com

Alysha MacLean

General Manager Auckland

With almost 10 years marketing and corporate communications experience in New Zealand, the UK and Europe, Alysha has strong commercial nous and a strategic problem-solving attitude. A digital native, Alysha is skilled at delivering integrated, content-led PR programmes aimed at building trust in brands and business. She has responsibility for leading client relationships and has a proven track record for running highly successful, insight-driven communications campaigns across diverse sectors including technology, FMCG, health, professional services and not-for-profit.

PHONE
+64 9 354 0586
MOBILE
+64 21 198 1700
EMAIL
amaclean@acumenrepublic.com

Amy Wallis

Senior Account Director

Amy Wallis has broad experience working in the corporate communications and PR industry and has been with Acumen Republic for the past six years. Her expertise spans corporate communications, media and government relations, stakeholder engagement, capital markets, issues management and marketing communications. Amy relishes the challenge of taking complex ideas and breaking them down into simple and engaging New Zealand stories. Based in Auckland, she has worked with clients across a range of sectors including technology, financial services, sport, education, health, commercial property and professional services.

PHONE
+64 9 354 0584
MOBILE
+64 27 2958 332
EMAIL
awallis@acumenrepublic.com

Andrea Jutson

Senior Account Manager

Andrea is a former journalist for The Aucklander and The New Zealand Herald. Working across news, local government, profiles and feature writing, Andrea has strong media networks, a nose for a story and is adept at developing compelling, rich content across multiple channels. She also has experience in publishing, retail, information management. Andrea worked for Auckland Council during its amalgamation period and is the author of two crime novels published by Random House.

PHONE
09 354 0562
MOBILE
021 0843 0782
EMAIL
ajutson@acumenrepublic

Bridgette Yates

Senior Account Director

Bridgette has 20 years experience providing marketing, advertising and corporate communications advice to clients across both public and private sectors in NZ, UK and Europe. She enjoys working in a team taking a creative approach to reach a solution based on rigorous research insight. Bridgette has extensive experience in strategic brand planning, developing and managing creative integrated advertising campaigns; developing and working on and for some of the most famous global and local brands.

PHONE
+64 4 494 5122
MOBILE
+64 21 606 708
EMAIL
byates@acumenrepublic.com

Bronwyn Millar

General Manager Wellington

Bronwyn has 20 years experience, providing business advice, marketing and corporate communications to help clients solve problems or create opportunities. She helps clients to look at things differently and to communicate and build trusting relationships. Bronwyn has extensive experience in investor relations. She is also a specialist in integrated thinking and reporting, providing advice to some of the world’s leading organisations in New Zealand and the United Kingdom. Bronwyn works with clients to understand their sustainability risks and opportunities, and helps them to develop strategies and communicate to stakeholders. Bronwyn has extensive experience across a range of disciplines, including strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, creative brand campaigns, and internal communications. She works closely with the creative team and has a strong understanding of digital and traditional platforms.

PHONE
+64 4 494 5128
MOBILE
+64 27 554 4131
EMAIL
bmillar@acumenrepublic.com

Caroline Brown

Account Manager

A background in newspaper and magazine journalism provides Caroline with key insights into the New Zealand media landscape. Since joining Acumen Republic, Caroline has successfully planned, managed and implemented campaigns for both corporate and consumer clients, across the FMCG, IT and education sectors. She also has experience in content development, social media and event management.

PHONE
+64 4 494 5152
MOBILE
+64 27 630 4851
EMAIL
cbrown@acumenrepublic.com

Dearra Naidoo

Account Manager

Dearra supports clients in the implementation of consumer communications and marketing programmes, from activation stunts to reputation management, sponsorship, promotion and social media. Her strengths include implementing brand PR programmes, managing media relations, influencer liaison and management, content development, social media, events and activation. Dearra is a top-class operator and her experience includes consumer technology, FMCG, travel and beauty.

PHONE
+64 9 354 0577
MOBILE
+64 21 577 278
EMAIL
dnaidoo@acumenrepublic.com

Desmond Nash

Senior Account Director

Desmond has 10 years’ experience in New Zealand and the UK managing the consumer PR activity for some of the world’s leading brands. Creative and a natural storyteller, Desmond understands what works across earned, owned and paid channels to drive awareness, engagement and brand love. He leads integrated campaigns underpinned by insights around consumer behaviours, market dynamics and societal trends to help drive commercial outcomes. Desmond’s experience includes ideas generation, product launches and promotions, proactive PR and media relations, content creation, integrated campaign and agency management. He also understands the power of authentic influencers and brings a broad range of contacts.

PHONE
+64 9 354 0568
MOBILE
+64 22 437 9556
EMAIL
dnash@acumenrepublic.com

Emma Ward

Senior Account Manager

Emma has a proven track record in corporate and marketing communications. She works across a range of clients, and her experience includes content development, PR & media, campaign management, event and activation management, social media and analytics. Emma leads the media analysis and research team at Acumen, and is a self-proclaimed data nerd.

PHONE
+64 4 494 5121
MOBILE
+64 21 151 6594
EMAIL
eward@acumenrepublic.com

Fran Holland

Account Director

Fran has more than 15 years’ experience as a specialist in marketing, events, sponsorship leveraging and brand engagement in-house, through agencies and running her own business. Her focus is on evolving and promoting clients’ brands and marketing initiatives to help build preference, loyalty, advocacy and sales. Fran is creative and has worked on household and premium brands. Her strength is bringing brands to life with engaging experiences and campaigns. She has diverse experience working across FMCG, travel, automotive, food & beverage and major sporting events. With a passion for delivery and accountability, she has commitment and energy to transform something good into something superb.

PHONE
+64 9 354 0571
MOBILE
+64 29 239 5449
EMAIL
fholland@acumenrepublic.com

Haley Mortimer

Account Director

Haley understands the political landscape of New Zealand. Her expertise in strategic planning and communications, government relations and policy decisions comes from her experience as an Advisor and Press Secretary to a number of senior Ministers. A skilled political operator, she understands the importance of strong relationships at all levels of government and the wider public sector. Haley’s recent involvement in managing the customer engagement and marketing of a high-profile public transport project means that she brings to Acumen Republic invaluable experience, insight and expertise from across the political spectrum.

PHONE
+64 4 494 5138
MOBILE
+64 27 549 9323
EMAIL
hmortimer@acumenrepublic.com

Irina Aristarkhova

Accountant

Irina has more than 5 years of experience in accounting including AP/AR, payroll, budgeting and cost management.

PHONE
+64 4 494 5138
MOBILE
+64 22 653 1577
EMAIL
iaristarkhova@acumenrepublic.com

Jack Whelan

Account Executive

Jack is a communications graduate with a major in Digital Media and is a whizz at video and web production. At Acumen Republic, Jack generates content, helps run product review and influencer programmes, proactively pitches to media and assists with large-scale product launches, events and activations. Prior to Acumen, he has completed internships at Bauer Media Group and Sony.

PHONE
+64 9 354 0569
MOBILE
+64 21 043 1781
EMAIL
jwhelan@acumenrepublic.com

Jeni Peacey

Senior Designer

With 20 years’ experience in New Zealand and the UK, Jeni is a master of design. She can develop design concepts and make them shine across all mediums. Jeni is a strong information designer, simplifying the complex to ensure it is both engaging and accessible. When you need your brand to look amazing, you’ll want Jeni on your team.

PHONE
+64 4 494 5127
MOBILE
+64 27 552 2155
EMAIL
jpeacey@acumenrepublic.com

Jennifer Brasch

Account Manager

Prior to joining Acumen, Jennifer was an Intern at New Zealand Parliament. She has experience in media research, analysis and content development. She provides media relations and communications support on a wide range of Acumen relationships, including the building and construction sector. Jennifer is a strong writer with experience developing content across different channels, including digital and social media.

PHONE
+64 4 494 5136
MOBILE
+64 27 260 8928
EMAIL
jbrasch@acumenrepublic.com

Jennifer Evans

Senior Account Director

Jennifer has over 15 years’ experience throughout the US and New Zealand in corporate communications, public relations and marketing. Her research‐based approach means analyzing the marketplace and identifying where data, culture, and the consumer intersect to inform meaningful and fully integrated, creative campaigns. A storyteller at heart, Jennifer’s experience includes building narratives that truly reflect the ethos of individual brands and crafting compelling content across all channels. Her client experience spans both family-owned companies to global brands in a range of industries such as FMCG, restaurants and hotels, lifestyle, and technology.

PHONE
+64 9 354 0551
MOBILE
+64 21 867 065
EMAIL
jevans@acumenrepublic.com

Jeremiah Yeow

Finance Assistant

With previous experience working in both the public and private sector, Jeremiah provides assistance to Rosie in billing and much more. He brings value to Acumen's Finance Team using his attention to detail and ability to thrive under pressure.

PHONE
+64 9 354 0578
MOBILE
+64 21 253 1034
EMAIL
Jjyeow@acumenrepublic.com

Lucy Hall

Senior Account Manager

Lucy is a media specialist. She is an experienced journalist and producer, formally for RNZ Morning Report & Reuters UK. With strong media contacts, Lucy works across the education, construction, health and IT sectors. Lucy is a great all-round communicator with strong skills in writing, editing, content development, issues management and event planning.

PHONE
+64 4 494 5135
MOBILE
+64 210 762 149
EMAIL
lhall@acumenrepublic.com

Mandy Hancock

Chief Operating Officer

Mandy is a Board member and director of Acumen Republic and is part of the Executive Leadership team. She is a key contributor to the company’s business planning and strategy. Mandy leads the financial and administration team and is responsible for all the financial, commercial, technology, property, HR and administration functions for Acumen Republic nationally. Mandy is a fellow of the Institute of Chartered Accountants and previously worked for Deloittes in the UK.

PHONE
+64 4 494 5141
MOBILE
+64 21 479 101
EMAIL
mhancock@acumenrepublic.com

Maria Gilmore

Senior Account Manager

With more than 10 years’ experience, Maria is an experienced project and events manager. She is renowned for her eye for detail and impressive organisation skills and has a strong understanding of the wider communications story. She has experience delivering events from gala dinners to conferences to consumer activations.

PHONE
+64 4 494 5156
MOBILE
+64 27 450 0065
EMAIL
mgilmore@acumenrepublic.com

Maryke Penman

Senior Account Manager

A former journalist, Maryke is a content specialist with experience in corporate and consumer communications. Maryke is creative and leads thought leadership, executive profiling and media relations programmes bringing strong content development expertise and extensive media contacts. She joined Acumen from an in-house communications role where she was responsible for brand management, media relations, sponsorship and event publicity. Outside of work she is a keen rugby player and passionate about promoting diversity in sport.

PHONE
+64 9 354 0553
MOBILE
+64 021 121 6938
EMAIL
mpenman@acumenrepublic.com

Matthew Savage

Senior Account Director

Matthew has over 15 years’ experience as a brand and digital consultant specialising in developing integrated marketing campaigns. He works to understand his clients’ businesses, unlocking existing and potential opportunities in every engagement and quickly gaining insights that lead to innovative and meaningful change. He is accustomed to making timely and considered decisions to move things forward and get things done. Matthew’s experience includes creative development, ideas generation, product launches and promotions, digital content creation, integrated campaign and agency management.

PHONE
+64 4 494 5177
MOBILE
+64 29 381 8726
EMAIL
msavage@acumenrepublic.com

Michael Dunlop

Chairman

Michael is the chairman of Acumen Republic, and has been in the business for 25 years. Michael consults for clients in technology and ICT, financial services, professional services, health, entertainment, transport, and FMCG. He specialises in stakeholder reputation management. Prior to joining Acumen he was a journalist, strategic planner, sales manager, general manager, a CEO and a company director in radio and television broadcasting and pay television in New Zealand and Asia.

PHONE
+64 4 494 5142
MOBILE
+64 27 574 7587
EMAIL
mdunlop@acumenrepublic.com

Michael Maingay

Group Account Director

With 30 plus years’ management experience, Michael specialises in brand and marketing at Acumen Republic. He leads integrated campaigns elevating brands to build preference, loyalty, advocacy and sales. Michael’s extensive experience includes marketing and advertising strategy, sales & marketing campaigns for consumer and trade audiences, sponsorship and production management. He has worked in New Zealand, Australia, Japan, Europe and the USA across a broad range of sectors including leisure, travel, health, manufacturing, consumer electronics and FMCG. Prior to Acumen, Michael ran his own marketing consultancy business and held senior management positions in both medium-sized and blue-chip corporate organisations.

PHONE
+64 9 354 0551
MOBILE
+64 27 484 6683
EMAIL
mmaingay@acumenrepublic.com

Mikaela Street

Account Manager

A Southern California native, Mikaela comes from a strong agency background and her diverse experience spans the States, the UK and here in New Zealand across sectors including corporate, technology, FMCG, travel, beauty and wellness. From content and social media to events and activations, her passion lies in helping brands share engaging stories through a range of channels. Known for her positive approach to any challenge presented, Mikaela thrives off the fast-pace nature of the PR & media industry and enjoys creating strong relationships with her clients and team.

PHONE
+64 9 354 0587
MOBILE
+64 22 373 0030
EMAIL
mstreet@acumenrepublic.com

Nadia Cook

Account Director

Nadia has over 10 years’ integrated marketing and communications experience, working with major organisations in New Zealand and the UK. Nadia specialises in digital campaigns, using data analytics and user experience practice to ensure successful outcomes. Nadia is a creative storyteller, who especially enjoys developing content marketing strategies for social media. Nadia’s experience includes digital and social media strategy, ideas generation, content creation, promotions, and proactive PR and media relations.

PHONE
+64 4 494 5176
MOBILE
+64 21 268 3797
EMAIL
ncook@acumenrepublic.com

Natalie King

Account Executive

Before joining Acumen, Natalie operated her own consultancy business, with a key focus on content development and social media. At Acumen, Natalie is part of the corporate team and works across infrastructure, property, technology and FMCG clients. She focuses on content development, PR and media, social media and account management.

PHONE
+64 9 354 0567
MOBILE
+64 21 0265 3017
EMAIL
nking@acumenrepublic.com

Nick Davies

Account Assistant

Nick joined the Acumen team in 2017, working as a Media Analyst in the research team. As an Account Assistant he provides communications and media relations support including media pitching and liaison, content creation, social media, and blog writing. Nick graduated from Massey University with a Bachelor of Communications, majoring in Marketing Communications.

PHONE
+64 4 494 5144
MOBILE
+64 27 548 4442
EMAIL
ndavies@acumenrepublic.com

Peg Siania

Office Manager Wellington

Always smiling and incredibly helpful, Peg is the first person that most people meet when they reach out to Acumen Republic. Peg trades on her 15 years’ experience in office administration to provide fantastic support to the team.

PHONE
+64 4 494 5148
MOBILE
+64 27 417 1310
EMAIL
psiania@acumenrepublic.com

Renee Ji

Marketing Executive

With a background and passion for marketing communications, Renee helps her clients share their stories authentically with their audience. Her experience includes media relations, content development, campaign management and event management.

PHONE
+64 9 354 0555
MOBILE
+64 21 294 2104
EMAIL
rji@acumenrepublic.com

Roselyn Lodge

Accountant

With a decade of accounting experience, Rosie is Acumen’s uber-efficient and exceptional financial accountant. Rosie oversees billing and banking and much more, and uses her superb attention to detail to guarantee accurate accounts. Possessing an easy communication style, Rosie is a great problem solver and enables our client service team to deliver great results for our clients.

PHONE
+64 9 354 0556
MOBILE
+64 27 243 9829
EMAIL
rlodge@acumenrepublic.com

Sean Ryan

Account Executive

Sean has experience in NZ and the UK working with trade and FMCG focused public relations and communications. Sean has experience in event management, social media and digital content creation, crisis management and copywriting for a range of consumer and national outlets.

PHONE
+64 9 354 0583
MOBILE
+64 27 266 3297
EMAIL
sryan@acumenrepublic.com

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