Our People

Our people are the heartbeat of our business.

Our diverse team operates by our values: creativity in our thinking, credibility in our teams,
energy in our actions and real warmth in our relationships.

Our successful, talented team is driven, has plenty of character and likes to have fun.
We are thinkers, creators, innovators and doers. We are undeterred by challenges and
like making things happen. We’re a tight team, we’re collaborative and play to each other’s
strengths to achieve the best for our clients.

 

  • Adelle Keely
  • Aimie Hines
  • Alex Popham
  • Alysha MacLean
  • Amy Wallis
  • Andrea Jutson
  • Bronwyn Millar
  • Desmond Nash
  • Fran Holland
  • Geoff Bilbrough
  • Georgia Kidd
  • Hayley Smith
  • Jack Whelan
  • Jamie Foote
  • Jeni Peacey
  • Kiri Shannon
  • Kirsten Blanchard
  • Maddy Doyle
  • Mandy Hancock
  • Maria Gilmore
  • Marissa Kirkham
  • Maxine Glogau
  • Michael Dunlop
  • Nick Davies
  • Raman Prabhakar
  • Renee Ji
  • Sean Ryan
  • Soyung Yu
  • Steffen Rusten

Adelle Keely

Chief Executive & Managing Director

With 20 years in the communications industry, Adelle has been trusted to evolve, promote and protect the brands and reputations of some of New Zealand’s most influential organisations. Her strength is understanding how brands, consumers, business, Government and communities interact – taking a creative, integrated approach across earned, owned and paid channels. Her diverse experience spans New Zealand, the UK and the US across sectors including building and infrastructure, ICT, FMCG, financial services, professional services and health & wellbeing. Adelle understands how to connect communications activity with clients’ commercial drivers and has extensive corporate and marketing communications capability including business advice, strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, brand campaigns, internal communications and media training.

PHONE
+64 9 354 0557
MOBILE
+64 27 517 2804
EMAIL
Akeely@acumenrepublic.com

Aimie Hines

Account Director

Aimie is a skilled communications and campaign professional, her expertise spans government agency, political and parliamentary, policy decisions, stakeholder engagement and strategic communications and relationship building. She has an expert understanding of the political systems in New Zealand. Aimie brings a proven track record in engaging with diverse groups, as well as some high-profile issues management. Outside of work, Aimie is a keen outdoors person and has a young son.

PHONE
+64 4 494 5146
MOBILE
+64 22 637 8206
EMAIL
ahines@acumenrepublic.com

Alex Popham

Designer

Alex has over 8 years experience as a graphic designer and finished artist working in a variety of advertising agencies and media companies. Starting his career in newspaper editorial design, Alex then moved on to digital design and retail design for high profile New Zealand & Australian clients. Outside of design Alex also enjoys illustration and painting, commissioning his services as a freelancer for a variety of clients.

PHONE
+64 9 354 0563
MOBILE
+64 021 062 8653
EMAIL
apopham@acumenrepublic.com

Alysha MacLean

General Manager Auckland

With almost 10 years marketing and corporate communications experience in New Zealand, the UK and Europe, Alysha has strong commercial nous and a strategic problem-solving attitude. A digital native, Alysha is skilled at delivering integrated, content-led PR programmes aimed at building trust in brands and business. She has responsibility for leading client relationships and has a proven track record for running highly successful, insight-driven communications campaigns across diverse sectors including technology, FMCG, health, professional services and not-for-profit.

PHONE
+64 9 354 0586
MOBILE
+64 21 198 1700
EMAIL
amaclean@acumenrepublic.com

Amy Wallis

Senior Account Director

Amy Wallis has broad experience working in the corporate communications and PR industry and has been with Acumen Republic for the past six years. Her expertise spans corporate communications, media and government relations, stakeholder engagement, capital markets, issues management and marketing communications. Amy relishes the challenge of taking complex ideas and breaking them down into simple and engaging New Zealand stories. Based in Auckland, she has worked with clients across a range of sectors including technology, financial services, sport, education, health, commercial property and professional services.

PHONE
+64 9 354 0584
MOBILE
+64 27 2958 332
EMAIL
awallis@acumenrepublic.com

Andrea Jutson

Senior Account Manager

Andrea is a former journalist for The Aucklander and The New Zealand Herald. Working across news, local government, profiles and feature writing, Andrea has strong media networks, a nose for a story and is adept at developing compelling, rich content across multiple channels. She also has experience in publishing, retail, information management. Andrea worked for Auckland Council during its amalgamation period and is the author of two crime novels published by Random House.

PHONE
+64 9 354 0562
MOBILE
021 0843 0782
EMAIL
ajutson@acumenrepublic

Bronwyn Millar

General Manager Wellington

Bronwyn has 20 years experience, providing business advice, marketing and corporate communications to help clients solve problems or create opportunities. She helps clients to look at things differently and to communicate and build trusting relationships. Bronwyn has extensive experience in investor relations. She is also a specialist in integrated thinking and reporting, providing advice to some of the world’s leading organisations in New Zealand and the United Kingdom. Bronwyn works with clients to understand their sustainability risks and opportunities, and helps them to develop strategies and communicate to stakeholders. Bronwyn has extensive experience across a range of disciplines, including strategy, developing narratives & story-telling, issues & crisis management, capital markets, stakeholder & influencer engagement, creative brand campaigns, and internal communications. She works closely with the creative team and has a strong understanding of digital and traditional platforms.

PHONE
+64 4 494 5128
MOBILE
+64 27 554 4131
EMAIL
bmillar@acumenrepublic.com

Desmond Nash

Senior Account Director

Desmond has 10 years’ experience in New Zealand and the UK managing the consumer PR activity for some of the world’s leading brands. Creative and a natural storyteller, Desmond understands what works across earned, owned and paid channels to drive awareness, engagement and brand love. He leads integrated campaigns underpinned by insights around consumer behaviours, market dynamics and societal trends to help drive commercial outcomes. Desmond’s experience includes ideas generation, product launches and promotions, proactive PR and media relations, content creation, integrated campaign and agency management. He also understands the power of authentic influencers and brings a broad range of contacts.

PHONE
+64 9 354 0568
MOBILE
+64 22 437 9556
EMAIL
dnash@acumenrepublic.com

Fran Holland

Account Director

Fran has more than 15 years’ experience as a specialist in marketing, events, sponsorship leveraging and brand engagement in-house, through agencies and running her own business. Her focus is on evolving and promoting clients’ brands and marketing initiatives to help build preference, loyalty, advocacy and sales. Fran is creative and has worked on household and premium brands. Her strength is bringing brands to life with engaging experiences and campaigns. She has diverse experience working across FMCG, travel, automotive, food & beverage and major sporting events. With a passion for delivery and accountability, she has commitment and energy to transform something good into something superb.

PHONE
+64 9 354 0571
MOBILE
+64 29 239 5449
EMAIL
fholland@acumenrepublic.com

Geoff Bilbrough

Group Account Director

Geoff is a senior communications advisor skilled in strategic communications, crisis and issues management, marketing communications and media relations. Recently returned to New Zealand, he has wide-ranging experience in corporate, technology, government, and business to business arenas. His client experience includes Dolce & Gabbana, Marriott International, Emerson Electric, BASF, Li & Fung, Melco Crown International, InvestHK, Hong Kong Land and Huawei. With more than 25 years’ experience Geoff brings an international perspective, having led communication and marketing agencies in the UK, US and Hong Kong. Prior to working internationally Geoff worked at a communications agency in Wellington for ten years on technology and corporate clients. He has also worked in Parliament as a press secretary and for an industry association.

PHONE
+64 4 494 5135
MOBILE
+64 27 945 3795
EMAIL
gbilbrough@acumenrepublic.com

Georgia Kidd

Human Resources

Georgia supports the Acumen team with everything HR and Recruitment related. Georgia has a background in recruitment and administration and enjoys the variety and that comes with being in such a people centric role. Having grown up in a career driven family, she is determined to make her mark in the HR and Recruitment field. Outside of work Georgia enjoys cooking, travelling, exploring Wellington and socialising with friends.

PHONE
+64 4 494 5148
MOBILE
+64 21 044 2618
EMAIL
gkidd@acumenrepublic.com

Hayley Smith

Account Executive

Hayley is passionate about helping businesses communicate their brands in creative ways. After joining the Acumen team in 2018 as a Media Analyst she is now an Account Executive, supporting us on a range of clients. She recently completed a double degree in Communications and Business at Auckland University of Technology, where she was awarded the Public Relations Institute of New Zealand President’s Award for the Top Academic Student majoring in PR.

PHONE
+64 9 354 0587
MOBILE
+64 21 049 8945
EMAIL
hsmith@acumenrepublic.com

Jack Whelan

Account Manager

Jack is a communications graduate with a major in Digital Media and is a whizz at video and web production. At Acumen Republic, Jack generates content, helps run product review and influencer programmes, proactively pitches to media and assists with large-scale product launches, events and activations. Prior to Acumen, he has completed internships at Bauer Media Group and Sony.

PHONE
+64 9 354 0569
MOBILE
+64 21 043 1781
EMAIL
jwhelan@acumenrepublic.com

Jamie Foote

Account Director

Jamie has over 10 years communications experience having created and executed in-sights driven campaigns across New Zealand, the UK and Europe. During his career he’s covered a number of disciplines including corporate PR, consumer PR, B2B PR, marketing and content creation. Based in Auckland, Jamie has worked with some of the world’s largest tech companies on integrated campaigns that cover activations, product launches, messaging development and media relations. He also specialises in financial services having worked in-house for four years. As well as having a natural knack for story-telling. Jamie is passionate about helping organisations better understand how a cleverly thought-out content strategy can drive lead-generation, build trust and increase brand advocacy.

PHONE
+64 9 354 0342
MOBILE
+64 (0)21 808 397
EMAIL
jfoote@acumenrepublic.com

Jeni Peacey

Senior Designer

With 20 years’ experience in New Zealand and the UK, Jeni is a master of design. She can develop design concepts and make them shine across all mediums. Jeni is a strong information designer, simplifying the complex to ensure it is both engaging and accessible. When you need your brand to look amazing, you’ll want Jeni on your team.

PHONE
+64 4 494 5127
MOBILE
+64 27 552 2155
EMAIL
jpeacey@acumenrepublic.com

Kiri Shannon

Account Manager

Kiri is an integrated communications specialist with a breadth of experience. Her work across corporate communications, government relations, and issues management has given her the ability to understand not only the tasks she's executing, but also the context in which they are executed. Possessing an eagerness to learn, Kiri keeps her finger on the pulse of the things that matter to her and her clients. At Acumen, her expertise has been applied to Microsoft, Coca Cola, Master Builders, and others.

PHONE
+64 4 494 5145
MOBILE
+64 21 0234 4157
EMAIL
kshannon@acumenrepublic.com

Kirsten Blanchard

Group Account Director

Kirsten is a senior practitioner with 20 years’ experience in the communications industry. She has worked across the corporate and marketing communications spectrum and has diverse sector experience. Kirsten has worked extensively in technology sector having led the New Zealand communications functions for two global technology companies and advised a number of other local and international technology clients. She also has significant experience of the building, insurance and retail sectors. She is adept at partnering with large, complex organisations and has a proven track record of delivering genuine business outcomes for clients and their brands. Kirsten is highly skilled at communications strategy and planning, brand communications, corporate communications, change and employee communications, issues management and senior executive communications.

PHONE
+64 9 354 0559
MOBILE
+64 21 800 724
EMAIL
kblanchard@acumenrepublic.com

Maddy Doyle

Assistant Accountant

Maddy joined the Finance team at Acumen Republic at the beginning of 2020 where she works alongside our Accountant, Raman. Maddy provides professional, accurate and timely operational support to Acumen Republic’s financial activity. She exhibits a high level of enthusiasm around the office and is committed to excellence in her work. Maddy recently completed her Bachelor of Commerce degree at Victoria University of Wellington where she achieved a double major in Finance and Marketing.

PHONE
+64 9 354 0551
MOBILE
+64 21 115 4416
EMAIL
mdoyle@acumenrepublic.com

Mandy Hancock

Chief Operating Officer

Mandy is a Board member and director of Acumen Republic and is part of the Executive Leadership team. She is a key contributor to the company’s business planning and strategy. Mandy leads the financial and administration team and is responsible for all the financial, commercial, technology, property, HR and administration functions for Acumen Republic nationally. Mandy is a fellow of the Institute of Chartered Accountants and previously worked for Deloittes in the UK.

PHONE
+64 4 494 5141
MOBILE
+64 21 479 101
EMAIL
mhancock@acumenrepublic.com

Maria Gilmore

Senior Account Manager

With more than 10 years’ experience, Maria is an experienced project and events manager. She is renowned for her eye for detail and impressive organisation skills and has a strong understanding of the wider communications story. She has experience delivering events from gala dinners to conferences to consumer activations.

PHONE
+64 4 494 5156
MOBILE
+64 27 450 0065
EMAIL
mgilmore@acumenrepublic.com

Marissa Kirkham

Account Director

Marissa is an experienced marketing communications professional with agency and in-house experience. Having worked with well-known brands across tourism, FMCG, lifestyle and retail sectors, Marissa has a sound understanding of the ever-changing landscape that businesses operate in. She has an eye for detail and loves a to-do list which has made her instrumental in successfully running major launches, consumer media relations activity, events and activations, and influencer marketing programmes.

PHONE
+64 9 354 0578
MOBILE
+64 21 254 2091
EMAIL
mkirkham@acumenrepublic.com

Maxine Glogau

Senior Account Manager

Maxine is an experienced integrated communications specialist, working for agencies in both New York and New Zealand. Skilled in creating engaging stories, Maxine has a breadth of knowledge in brand and corporate communications, media relations, influencer strategy and issues management. With her finger on the pulse, Maxine keeps up-to-date with the ever-changing media environment to deliver impactful results. Having a diverse background in accounting and finance, design and applied science, Maxine approaches her work with a unique perspective. Maxine’s enthusiasm and interpersonal skills allow her to build strong relationships with both media and her clients.

PHONE
+64 4 494 5121
MOBILE
+64 27 373 6432
EMAIL
mglogau@acumenrepublic.com

Michael Dunlop

Chairman

Michael is the chairman of Acumen Republic, and has been in the business for 25 years. Michael consults for clients in technology and ICT, financial services, professional services, health, entertainment, transport, and FMCG. He specialises in stakeholder reputation management. Prior to joining Acumen he was a journalist, strategic planner, sales manager, general manager, a CEO and a company director in radio and television broadcasting and pay television in New Zealand and Asia.

PHONE
+64 4 494 5142
MOBILE
+64 27 574 7587
EMAIL
mdunlop@acumenrepublic.com

Nick Davies

Account Executive

Nick joined the Acumen team in 2017, starting as a Media Analyst in the research team. He has international experience, having worked at a PR Agency in Mumbai helping promote New Zealand education and tourism. As an Account Executive, Nick supports the corporate team with social media, content creation and media relations. He also has a strong analytical focus, providing valuable insights to clients through media reporting and data analysis.

PHONE
+64 4 494 5144
MOBILE
+64 27 548 4442
EMAIL
ndavies@acumenrepublic.com

Raman Prabhakar

Accountant

Raman is our in-house accountant overseeing billing, banking, filing tax returns and much more, with his careful analytical mind he can accurately represent our management accounts. Raman is also a provisional member of the chartered accountants ANZ.

PHONE
+64 9 354 0553
MOBILE
+64 21 069 5701
EMAIL
rprabhakar@acumenrepublic.com

Renee Ji

Senior Account Manager

With a background and passion for marketing communications, Renee helps her clients share their stories authentically with their audience. Her experience includes media relations, content development, campaign management and event management.

PHONE
+64 9 354 0555
MOBILE
+64 21 294 2104
EMAIL
rji@acumenrepublic.com

Sean Ryan

Account Executive

Sean has experience in NZ and the UK working with trade and FMCG focused public relations and communications. Sean has experience in event management, social media and digital content creation, crisis management and copywriting for a range of consumer and national outlets.

PHONE
+64 9 354 0583
MOBILE
+64 27 266 3297
EMAIL
sryan@acumenrepublic.com

Soyung Yu

Account Manager

Soyung supports clients in the implementation of consumer communications and marketing programmes. Passionate about authentic and engaging storytelling that resonates with audiences, her experience includes marketing and corporate communications, content development, social media, digital content management and video.

PHONE
+64 9 354 0575
MOBILE
+64 21 966 366
EMAIL
syu@acumenrepublic.com

Steffen Rusten

Senior Account Director

Steffen is a business professional with a diverse background. After graduating from Auckland University Steffen spent 5 years with GE Capital where he honed his skills as an Analyst before turned his data-backed decision making to the marketing world. What’s followed is a journey that’s taken him from established corporates to scrappy startups. At the NZRB/TAB he delivered innovations that beat business projections. And at Uber he launched their Wellington operations, taking them from obscurity to over 10,000 trips per month. After advising gamification and technology start ups across South East Asia, Steffen returned to New Zealand and has been consulting for clients in a broad range of industries.

PHONE
+64 4 494 5138
MOBILE
+64 22 423 9795
EMAIL
srusten@acumenrepublic.com

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