Marketing & advertising strategy, planning & execution

Brand development & strategy

Brand storytelling & integrated campaigns

Sponsorship leverage, influencer & brand ambassador programmes

Promotions & competitions

Creative & design services

Content creation – copywriting, videos, infographics & visualisations

Elevating brands

We provide brand marketing, advertising and creative design services for a range of high-profile brands and businesses.

Our dedicated marketing services team operates like a marketing department, offering a broad range of services in creative, strategy and execution.

Our PR heritage makes us natural storytellers and we understand what works across earned, owned and paid channels to drive brand love and sales. We understand the power of influencers
and bring a broad range of contacts.

We have digital, social, marketing, brand, events & activations experts, as well as an in-house creative design team
and videographer.

Our understanding and insights around shopper behaviour, market and consumer trends inspire campaigns and our sensitivity to risk ensures campaigns are not derailed by unintended consequences.

Alysha MacLean

General Manager Auckland
+64 9 354 0586

Desmond Nash

Senior Account Director
+64 9 354 0568

Marissa Kirkham

Account Director
+64 9 354 0578

Steffen Rusten

Senior Account Director
+64 4 494 5138

Renee Ji

Senior Account Manager
+64 9 354 0555

Our Recent Work

The art of content creation – effective brand storytelling

Jul 2020

Acumen worked with content creators Antonia Prebble and Josh Thomson to ‘describe the taste’ of Cadbury Dairy Milk Marble which launched during lockdown. After lighting up social, the campaign reached more than 5.2 million people and helped catapult sales well beyond projections.

Mastercard ‘Switch On’ campaign

Dec 2017

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world.

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