Corporate storytelling

Reputation & trust management

Crisis & risk management

Capital markets & financial communications

Internal & change communications

Corporate Social Responsibility (CSR)

Reputation is everything

Through our Acumen Edelman Trust Barometer we understand what matters to Kiwis and their expectations of public and private organisations.

Organisations need to do more than return a profit, they must contribute to the communities where they operate.
We help our clients shape and share their corporate social responsibility (CSR) programmes to build trust and engagement.

We help clients build and share their stories using our Master Narrative process and our Content and Channel Model.
We shine a light on the good things clients are doing through proactive campaigns. Our Crisis and Risk Management tools
ensure issues are well managed, and reputations are protected
and enhanced.

We believe employees are the first audience. Their trust and advocacy underpins corporate reputations. We are experts at building employee understanding, engagement and helping
them through times of change.

We have strong capital markets capability. We understand the
need to balance persuasive investor communications with regulatory requirements. We believe an IPO is about more than
just reaching investors, and know the importance of Government, industry groups, customers, partners, research analysts and brokers.

Adelle Keely

Chief Executive & Managing Director
+64 9 354 0557

Bronwyn Millar

General Manager Wellington
+64 4 494 5128

Alysha MacLean

General Manager Auckland
+64 9 354 0586

Kirsten Blanchard

Group Account Director
+64 9 354 0559

Geoff Bilbrough

Group Account Director
+64 4 494 5135

Amy Wallis

Senior Account Director
+64 9 354 0584

Maxine Glogau

Senior Account Manager
+64 4 494 5121

Our Recent Work

An informed voice for business

Jul 2020

As a business that advises other businesses around the world, with a finger on the pulse of global economies, EY is in an almost unrivalled position to provide guidance to New Zealand businesses facing challenges resulting from COVID-19. To demonstrate its depth of expertise, Acumen has been working with EY executives to share their knowledge and be a voice for large businesses in New Zealand’s economic recovery narrative.

How building relationships secured the largest investment in trades and apprenticeships

Jul 2020

Apprentices are always among the hardest hit in any recession. Rebuilding the economy will require building homes and other infrastructure, which requires as many skilled workers as we can get. Together with construction industry body BCITO, we worked to ignite a conversation with the Government and industry leaders across a range of sectors, resulting in the largest ever Government investment in trades and apprenticeships for generations.

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