Senior Account Director
- +64 4 494 5177
We take a digital-first approach, although we believe that digital must form part of an integrated strategy to get the best results.
Our Content and Channel Model underpins our approach.
Our story-telling background combined with data and insights means we take both an intuitive and intelligent approach to content creation and digital.
Our strength is in simplifying complex information and making
it interesting and engaging to a range of online audiences while keeping it consistent with the offline experience.
Our in-house digital and social strategists, content creators, journalists, designers and videographers collaborate to create content that people want to share and engage with.
We ensure the information architecture promotes accessibility, usability and engagement. We manage the entire web development, build and integration process to deliver a seamless result for our clients.
As organic reach is limited we utilise Search Engine Marketing, Search Engine Optimisation and advertising to amplify content, extending reach and engagement.
We use a range of social listening tools and analytics to undertake audits, track results and inform strategy.
Our affiliation with Edelman enhances our ability to keep up with global best-practice and apply it locally.
Corporate Communications-Brand Marketing-PR & Media-Digital & Social
We were once the land of sheep-shearers and cow cockies, but these days we’re so much more. State-owned farming corporation Landcorp knows agriculture has to move into new pastures, recently launching the Pāmu brand to demonstrate its innovation with new products and sustainable farming methods. In 2018 it brought a brand-new dairy product to the market – deer milk.
Digital & Social
RMBA has been seeking to make better use of its digital and social media channels to communicate RMBA and its members to a wider, diverse audience, including existing members, potential new members, and people that are looking to use a builder.