Senior Account Director
- +64 4 494 5138
We take a digital-first approach, although we believe that digital must form part of an integrated strategy to get the best results.
Our Content and Channel Model underpins our approach.
Our story-telling background combined with data and insights means we take both an intuitive and intelligent approach to content creation and digital.
Our strength is in simplifying complex information and making
it interesting and engaging to a range of online audiences while keeping it consistent with the offline experience.
Our in-house digital and social strategists, content creators, journalists, designers and videographers collaborate to create content that people want to share and engage with.
We ensure the information architecture promotes accessibility, usability and engagement. We manage the entire web development, build and integration process to deliver a seamless result for our clients.
As organic reach is limited we utilise Search Engine Marketing, Search Engine Optimisation and advertising to amplify content, extending reach and engagement.
We use a range of social listening tools and analytics to undertake audits, track results and inform strategy.
Our affiliation with Edelman enhances our ability to keep up with global best-practice and apply it locally.
Brand Marketing-Digital & Social
Acumen worked with content creators Antonia Prebble and Josh Thomson to ‘describe the taste’ of Cadbury Dairy Milk Marble which launched during lockdown. After lighting up social, the campaign reached more than 5.2 million people and helped catapult sales well beyond projections.
Government Relations-Corporate Communications-Events & Activations-Creative & Design-Digital & Social-PR & Media-Business Advice
We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May. It started the national conversation of how New Zealand could transition to a low carbon economy in a just way that supported workers and communities.