Earned media/media relations

Issues & crisis management

Product launches & promotions

Media partnerships

Media & presentation training

Media analysis & coverage reporting

Navigating the lines between paid and earned media

PR, media relations, publicity or earned media are all Acumen
core services.

Our team includes former journalists who understand what
makes news or how to create a news angle for commercial or public interest stories. For us, a media relations campaign has
to be connected to business drivers, otherwise it doesn’t serve
a purpose.

Most of our focus is sharing the good news stories our clients are involved in through proactive programmes. On the other hand,
our risk management frameworks enable our clients to be prepared and responsive in the event an unwanted story gets traction in the media. Often the objective is to stay out of the media yet remain engaged with stakeholders. We know how to get in the news and we know how to keep out of it.

We bring strong media networks and understand how to navigate the blurring of lines between earned and paid media to get the best value for clients.

We negotiate integrated media partnerships including earned, sponsored or native content to achieve the best outcomes.

We have experience running media training sessions for hundreds of New Zealand business leaders and their teams to build confidence and capability at effective story-telling.

Our team also produces media analysis and reports to demonstrate results and inform future strategy and campaigns.

Bronwyn Millar

General Manager Wellington
+64 4 494 5128

Desmond Nash

Senior Account Director
+64 9 354 0568

Alysha MacLean

General Manager Auckland
+64 9 354 0586

Matthew Savage

Senior Account Director
+64 4 494 5177

Our Recent Work

Successful Summit paves the way for a Just Transition to a low carbon economy

Jul 2019

We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May.  It started the national conversation of how New Zealand could transition to a low carbon economy in a just way that supported workers and communities.

Be a Tidy Tech Kiwi with HP New Zealand

Jul 2019

HP New Zealand is conscious of its impact on the environment and is committed to doing its part in helping make a better New Zealand. A stakeholder audit showed that e-waste and security were top concerns among staff and stakeholders. HP briefed Acumen to develop a programme to help address these issues and also have a positive impact on the local community.

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