Earned media/media relations

Issues & crisis management

Product launches & promotions

Media partnerships

Media & presentation training

Media analysis & coverage reporting

Navigating the lines between paid and earned media

PR, media relations, publicity or earned media are all Acumen
core services.

Our team includes former journalists who understand what
makes news or how to create a news angle for commercial or public interest stories. For us, a media relations campaign has
to be connected to business drivers, otherwise it doesn’t serve
a purpose.

Most of our focus is sharing the good news stories our clients are involved in through proactive programmes. On the other hand,
our risk management frameworks enable our clients to be prepared and responsive in the event an unwanted story gets traction in the media. Often the objective is to stay out of the media yet remain engaged with stakeholders. We know how to get in the news and we know how to keep out of it.

We bring strong media networks and understand how to navigate the blurring of lines between earned and paid media to get the best value for clients.

We negotiate integrated media partnerships including earned, sponsored or native content to achieve the best outcomes.

We have experience running media training sessions for hundreds of New Zealand business leaders and their teams to build confidence and capability at effective story-telling.

Our team also produces media analysis and reports to demonstrate results and inform future strategy and campaigns.

Bronwyn Millar

General Manager Wellington
+64 4 494 5128

Desmond Nash

Senior Account Director
+64 9 354 0568

Alysha MacLean

General Manager Auckland
+64 9 354 0586

Matthew Savage

Senior Account Director
+64 4 494 5177

Our Recent Work

Deer to be different

Jun 2019

We were once the land of sheep-shearers and cow cockies, but these days we’re so much more. State-owned farming corporation Landcorp knows agriculture has to move into new pastures, recently launching the Pāmu brand to demonstrate its innovation with new products and sustainable farming methods. In 2018 it brought a brand-new dairy product to the market – deer milk.

Let them eat cake! Kiwis recreate democracy with Minecraft

Dec 2017

An initiative between Microsoft and Parliamentary Services gave Wellington school students the opportunity to get a peek inside the real Beehive before heading to Microsoft HQ to learn how to use its digital learning tool Minecraft.

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