Our Thinking
Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Acumen Edelman
Trust Barometer
The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.
Trust Barometer
The week that was 27 November 2020
The last week of November delivered us an excellent documentary from The Spinoff on dealing with family violence, alternative approaches to Black Friday, a very fast Tuatara and, because we can't resist, another ad telling you to wear a mask. This time from Ghana.
The week that was 19 November 2020
Harry Styles, Christmas and German COVID advertising (again), misinformation and The Queen's Gambit all caught our attention this past week.
The week that was 13 November 2020
Our quick trip through the week that has just been includes the need to reform the OIA, a President-elect in an anxious nation, influencers causing headaches by going above and beyond, replacing travel with bits and bytes, questionable tequila, and Burberry's take on singing in the rain.