Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

The week that was 15 January 2021

Welcome to 2021. What a start. Politics and pandemics aside here’s what captured the attention of the brave souls that ventured back to work and got to look at the summer sun out the window. 

Don’t forget Select Committees

The membership of Parliament’s Select Committee was released recently: 12 subject-focused committees and six specialist committees. The number of members on a committee varies, with parties broadly represented in proportion to membership in the House. So why do we think this is of importance to business and NGOs?

The week that was 11 December 2020

Tough times for Kiwi households, a fake news press conference, TikTok rules ok and a legally binding beer contract are just some of the things that caught our attention in the past week.

Enjoy your weekend.