• Brand Marketing
  • Creative & Design
  • Digital & Social
  • Events & Activations

Spotlight on cyber security for National Cyber Policy Office

We have been supporting the National Cyber Policy Office on the Connect Smart campaign for three years, with the aim of improving awareness of cyber security and supporting individuals and workplaces with resources to improve their capability.

As part of the third annual Connect Smart Week, 16 public and 43 private sector organisations participated in a range of activities and events, including three strategy workshops to support implementation of the New Zealand Cyber Security Strategy.

More than 600 organisations received a Cyber Security Resource Kit to help boost their cyber security and more than 4,000 Kiwis completed the How Cyber Smart Are You quiz online.

Visits to the Connect Smart website were driven by Connect Smart and Partner social and digital content with top tweets earning more than 3,366 impressions and Facebook videos reaching more than 116,000 viewers.

As a result of the Connect Smart campaign, 8% of New Zealanders* (378,887 people) took action, more people sought cyber security advice from their employers and more people changed their online passwords.

*Colmar Brunton research November 2016