Back

Deer to be different

Author: Acumen

Jun 2019

We’re working with Pāmu to raise awareness in the high-end hospitality industry, developing a communications strategy targeting chefs and restaurateurs that incorporates media engagement, social media and events, such as a tasting event with top chefs in Queenstown.

We’ve trained members of the Pāmu executive team in LinkedIn and other forms of social media, helping lift the brand by raising their own online presence. Our social experts established Instagram and Facebook channels, as well as a social media calendar to keep up a steady drumbeat of deer milk stories throughout the year.

With any natural product, it’s crucial to use the right language to highlight its scientific attributes while avoiding misleading claims. When every New Zealander has a stake in your business, reputation is even more important. We work closely with Pāmu experts to strike just the right balance, such as when we announced the world-first deer milk cosmetic deal with Korean cosmetics firm Yuhan – a story of media interest from beauty to agribusiness and travel.

From coverage of Massey Food Awards wins to achieving business profiles for the National Business Review, our work with Pāmu deer milk continues to grab attention and we look forward to highlighting even further innovations in the years to come.