Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

The week that was 4 December 2020

It's been a big week in New Zealand. Stuff bravely apologised for its coverage of Māori issues. We declared a climate change emergency. New Zealand was named the best place to live in the coronavirus era, and a Christmas ad declared "there is no naughty list"!


The week that was 27 November 2020

The last week of November delivered us an excellent documentary from The Spinoff on dealing with family violence, alternative approaches to Black Friday, a very fast Tuatara and, because we can't resist, another ad telling you to wear a mask. This time from Ghana.

The week that was 19 November 2020

Harry Styles, Christmas and German COVID advertising (again), misinformation and The Queen's Gambit all caught our attention this past week.