Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Be a Tidy Tech Kiwi with HP New Zealand

Jul 2019

HP New Zealand is conscious of its impact on the environment and is committed to doing its part in helping make a better New Zealand. A stakeholder audit showed that e-waste and security were top concerns among staff and stakeholders. HP briefed Acumen to develop a programme to help address these issues and also have a positive impact on the local community.

New automated budgeting tool from Booster that puts control back in your hands

Jul 2019

Booster recently launched its innovative new Budget Builder. The budgeting tool, available free to all Booster members, automatically sorts spending into categories allowing the user to track their expenses against income and compare their expenses to previous months via an easy to follow graphical user interface.

Deer to be different

Jun 2019

We were once the land of sheep-shearers and cow cockies, but these days we’re so much more. State-owned farming corporation Landcorp knows agriculture has to move into new pastures, recently launching the Pāmu brand to demonstrate its innovation with new products and sustainable farming methods. In 2018 it brought a brand-new dairy product to the market – deer milk.