Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Stakeholder needs at the heart of reporting

Dec 2017

To us, integrated reporting is much more than a way of writing an annual report, it’s a philosophy that shapes how companies create and preserve value and manage their stakeholder relations. It requires an integrated strategy and concerted action from leadership.

Mastercard ‘Switch On’ campaign

Dec 2017

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world.

Challenging Our Assumption

Nov 2017

It was quite unsettling to discover that I was not as open-minded, critical in my thinking, and as informed as I had thought. Being part of The New Zealand Initiative business delegation to Switzerland was the moment of realisation.