Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

The week that was 13 November 2020

Our quick trip through the week that has just been includes the need to reform the OIA, a President-elect in an anxious nation, influencers causing headaches by going above and beyond, replacing travel with bits and bytes, questionable tequila, and Burberry's take on singing in the rain. 

The week that was 5 November 2020

With the US election livestreaming in the background (still too close to call) our week that was covers unemployment in New Zealand, being the most ‘Islamic country in the world’, a Twitter poll gone badly wrong, the passing of a respected foreign correspondent and, because we haven’t had enough of voting, the Bird of the Year.

What does the new Cabinet mean for business?

Yesterday afternoon Prime Minister Jacinda Ardern announced the members of her new Cabinet. The mainstream media will discuss the ins and outs and the winners and losers in the new Cabinet, our focus remains on the impact of the announcement on our clients and New Zealand businesses.