Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Acumen's thoughts from the week that was 29 October 2020

A key hunt, the resilience of New Zealand's small businesses, meerkats and Kim Kardashian all stimulated the Acumen neurons in the past seven days. 

Acumen's thoughts from the week that was 23 October 2020

To help everyone over their post-election hangovers and/or blues, our thoughts this week feature being Tova'd, Stickybeak, time travel through words, a rare white tūi and, because we can all use a bit of therapy now and then, the benefits of hugging a cow. 

What does the new Government mean for business?

We have a new Government. Congratulations to the New Zealand Labour Party, Prime Minister Ardern and the returning Government who ran a successful campaign on the back of their handling of the COVID-19 pandemic. What does the new Government mean for business?