Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Acumen's thoughts from the week that was, 15 October 2020

The week before the election gave us Burger King, fish & chips, Kim Jong Un, and Berlin flipping the bird at people who won’t wear masks. Enjoy, and if you haven’t already: get out and vote (but only once).

Acumen's thoughts from the week that was, 8 October 2020

Is Election Day becoming a little passé? Ever seen ads in your games? Do Facebook pose an existential threat? All this and more in this week's Week That Was. Click through and read on.

Acumen's thoughts from the week that was, 2 October 2020

Leaders debates here and in the US provided a degree of entertainment to viewers, though it risked being of the can't-tear-your-eyes-away trainwreck variety. That's all we're going to say about that. This week we're talking about future innovators, Snoop Dogg, fintech developments, 4th division English football, and more. Read now.