Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Acumen's thoughts from the week that was, 24 September 2020

Four minutes to read. In the week that saw the run in to the 2020 General Election start to heat up, we look at pre-loved furniture, the unintended consequences of a fast food rapper collab, generating donations for charitable organisations during COVID, the 10-year anniversary of Instagram, Emily Ratajkowski’s ownership of her own image, Tesla, and Ruth Bader Ginsburg on writing.

Acumen's thoughts from the week that was, 17 September 2020

Four minutes to read. Another week down. Another week closer to the end of 2020. Climate activists changing the political landscape, 25 COVID-inspired trends, anime COVID spokespeople, how to film a kiss onscreen in the time of COVID, Taika Waititi doing Christmas, and Occam’s Broom all feature in our weekly instalment of thoughts and insights.

Covid disrupts events & creates opportunity

Seven minutes to read. In a matter of weeks in March, the event and meeting landscape changed enormously and forever. Since the onset of the epidemic, hundreds of events have been cancelled, and, as markets and economies start to reopen, revised and re-engineered.