Our Thinking
Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Acumen Edelman
Trust Barometer
The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.
Trust Barometer
Challenging Our Assumption
It was quite unsettling to discover that I was not as open-minded, critical in my thinking, and as informed as I had thought. Being part of The New Zealand Initiative business delegation to Switzerland was the moment of realisation.
Coke launches No Sugar
Coke faces some strong headwinds around sugar. We have worked with Coke for a number of years supporting a programme of work to balance the conversation around sugar and more broadly, build trust.
Spotlight on cyber security
We have been supporting the National Cyber Policy Office on the Connect Smart campaign for three years, with the aim of improving awareness of cyber security and supporting individuals and workplaces with resources to improve their capability.