Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Acumen's thoughts from the week that was, 10 September 2020

Three minutes to read. As level two restrictions persist and 1pm updates continue to grip the nation, we're reflecting on thoughts from a week where we can't quite believe it's September already. Read on. 

Acumen's thoughts from the week that was, 3 September 2020

Three minutes to read. Spring's here, and with it a new collection of thoughts from the Acumen team. Read our thoughts and insights from the week, including NZ On Air, Kiwibank, IKEA, the COVID recovery and more. 

Acumen's thoughts from the week that was, 27 August 2020

As we draw ever closer to spring, here the latest thoughts and interesting updates from the Acumen team. From crisis management to cyber-attacks, KFC and onesies, read on for more.