Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Crisis management: eight ways to keep calm and carry on

There’s no denying a crisis is an uncomfortable situation for any business and any communications or media team. While it can be more art than science there are eight core tenets that we’ve found valuable when called in to advise on a crisis.

Acumen's thoughts from the week that was, 20 August 2020

There are only so many ways to say that it's been a full-on week. But if that's not an appropriate descriptor of a week in which our General Election was delayed and a tech-giant files to go public, what is? 

Acumen's thoughts from the week that was, 13 August 2020

The second week of August has been as full-on as any in 2020. Take a moment to have a quick read of a selection of thoughts and interesting things, from the team at Acumen.