Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Acumen's thoughts from the week that was, 7 August 2020

Competition between tech heavyweights, election campaigns, and Arthur (the cartoon). Here are our thoughts from the week that was. 

Acumen's thoughts from the week that was, 31 July 2020

Highs, lows, notable events and, sometimes, plainly peculiar news. Here are some thoughts from the week that was. 

The case for engaging events

Events are a powerful way to connect and engage and have conversations that matter. We are operating in an uncertain environment which can be destabilising for staff, customers, partners and other stakeholders. The need to communicate and connect in times of change is higher than normal to protect engagement, trust, loyalty and sales. By focusing on the ‘what’ and ‘why’ of events, you can maximise their impact.