Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Deer to be different

Jun 2019

We were once the land of sheep-shearers and cow cockies, but these days we’re so much more. State-owned farming corporation Landcorp knows agriculture has to move into new pastures, recently launching the Pāmu brand to demonstrate its innovation with new products and sustainable farming methods. In 2018 it brought a brand-new dairy product to the market – deer milk.

Mastercard ‘Switch On’ campaign

Dec 2017

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world.

Spotlight on cyber security

Nov 2017

We have been supporting the National Cyber Policy Office on the Connect Smart campaign for three years, with the aim of improving awareness of cyber security and supporting individuals and workplaces with resources to improve their capability.