Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.


Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

The art of content creation – effective brand storytelling

Acumen worked with content creators Antonia Prebble and Josh Thomson to ‘describe the taste’ of Cadbury Dairy Milk Marble which launched during lockdown. After lighting up social, the campaign reached more than 5.2 million people and helped catapult sales well beyond projections.

Mastercard ‘Switch On’ campaign

Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world.

Spotlight on cyber security

We have been supporting the National Cyber Policy Office on the Connect Smart campaign for three years, with the aim of improving awareness of cyber security and supporting individuals and workplaces with resources to improve their capability.