Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Acumen Edelman
Trust Barometer
The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.
Trust Barometer
Corporate Communications-Business Advice-Brand Marketing-Digital & Social-PR & Media-Creative & Design
Be a Tidy Tech Kiwi with HP New Zealand
Jul 2019
HP New Zealand is conscious of its impact on the environment and is committed to doing its part in helping make a better New Zealand. A stakeholder audit showed that e-waste and security were top concerns among staff and stakeholders. HP briefed Acumen to develop a programme to help address these issues and also have a positive impact on the local community.
Business Advice-All-Digital & Social-Corporate Communications-PR & Media-Brand Marketing-Creative & Design
New automated budgeting tool from Booster that puts control back in your hands
Jul 2019
Booster recently launched its innovative new Budget Builder. The budgeting tool, available free to all Booster members, automatically sorts spending into categories allowing the user to track their expenses against income and compare their expenses to previous months via an easy to follow graphical user interface.
Brand Marketing-Digital & Social-PR & Media-Creative & Design
Mastercard ‘Switch On’ campaign
Dec 2017
Switch On, a new Mastercard campaign, educates business owners about the benefits of contactless payments and ensure they are prepared for a more digital and cashless world.