Our Thinking
Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.
Acumen Edelman
Trust Barometer
The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.
Trust Barometer
Successful Summit paves the way for a Just Transition to a low carbon economy
We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May. It started the national conversation of how New Zealand could transition to a low carbon economy in a just way that supported workers and communities.
Launch of the Data Futures Partnership's Guidelines for Trusted Data Use
The Data Futures Partnership is an independent group appointed by Government and exists to drive trusted data use and strengthen New Zealand's data ecosystem.
Stakeholder needs at the heart of reporting
To us, integrated reporting is much more than a way of writing an annual report, it’s a philosophy that shapes how companies create and preserve value and manage their stakeholder relations. It requires an integrated strategy and concerted action from leadership.