Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Let them eat cake! Kiwis recreate democracy with Minecraft

Dec 2017

An initiative between Microsoft and Parliamentary Services gave Wellington school students the opportunity to get a peek inside the real Beehive before heading to Microsoft HQ to learn how to use its digital learning tool Minecraft.

Stakeholder needs at the heart of reporting

Dec 2017

To us, integrated reporting is much more than a way of writing an annual report, it’s a philosophy that shapes how companies create and preserve value and manage their stakeholder relations. It requires an integrated strategy and concerted action from leadership.

Coke launches No Sugar

Nov 2017

Coke faces some strong headwinds around sugar. We have worked with Coke for a number of years supporting a programme of work to balance the conversation around sugar and more broadly, build trust.