Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Successful Summit paves the way for a Just Transition to a low carbon economy

We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May.  It started the national conversation of how New Zealand could transition to a low carbon economy in a just way that supported workers and communities.

Let them eat cake! Kiwis recreate democracy with Minecraft

An initiative between Microsoft and Parliamentary Services gave Wellington school students the opportunity to get a peek inside the real Beehive before heading to Microsoft HQ to learn how to use its digital learning tool Minecraft.

Stakeholder needs at the heart of reporting

To us, integrated reporting is much more than a way of writing an annual report, it’s a philosophy that shapes how companies create and preserve value and manage their stakeholder relations. It requires an integrated strategy and concerted action from leadership.