Our Thinking

Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

The art of content creation – effective brand storytelling

Acumen worked with content creators Antonia Prebble and Josh Thomson to ‘describe the taste’ of Cadbury Dairy Milk Marble which launched during lockdown. After lighting up social, the campaign reached more than 5.2 million people and helped catapult sales well beyond projections.

Successful Summit paves the way for a Just Transition to a low carbon economy

We facilitated the first Just Transition summit in Taranaki for the Ministry of Business, Innovation and Employment (MBIE) in May.  It started the national conversation of how New Zealand could transition to a low carbon economy in a just way that supported workers and communities.

RMBA builds engagement on social media

RMBA has been seeking to make better use of its digital and social media channels to communicate RMBA and its members to a wider, diverse audience, including existing members, potential new members, and people that are looking to use a builder.