Our strength is in understanding how brands, consumers, business, Government and communities interact. We identify and make connections where others don’t, taking an integrated approach across earned, owned and paid channels. We create conversations that matter.

 

Acumen Edelman
Trust Barometer

The Trust Barometer examines levels of trust in society and credibility in the institutions of businesses, non-government organisations (NGOs), media and government. It is an important tool for institutions to understand and better able to connect with society.

Trust Barometer

Deer to be different

Jun 2019

We were once the land of sheep-shearers and cow cockies, but these days we’re so much more. State-owned farming corporation Landcorp knows agriculture has to move into new pastures, recently launching the Pāmu brand to demonstrate its innovation with new products and sustainable farming methods. In 2018 it brought a brand-new dairy product to the market – deer milk.

Let them eat cake! Kiwis recreate democracy with Minecraft

Dec 2017

An initiative between Microsoft and Parliamentary Services gave Wellington school students the opportunity to get a peek inside the real Beehive before heading to Microsoft HQ to learn how to use its digital learning tool Minecraft.

Launch of the Data Futures Partnership's Guidelines for Trusted Data Use

Dec 2017

The Data Futures Partnership is an independent group appointed by Government and exists to drive trusted data use and strengthen New Zealand's data ecosystem.