We promote and protect brands

Digital and traditional communications specialists

Specialists play a major role in our agency. The diversity of skills in our team means we find an authentic voice for our clients, the right mix of channels, and the best tactics. We get great results.

The rise of digital has been a challenge for all organisations. We have specialists in traditional crafts as well as specialists completely at home in the digital world.

Developing a compelling story whether executed in spoken, written, graphic or video form, enables brands to connect with consumers, audiences, and markets. Creating and sharing brand stories in a compelling way is at the heart of our work. We have a range of proprietary tools to develop programmes that deliver you results. We share content across all channels to engage audiences to effect change.

Our people

A breadth of experience

Our people, the depth and breadth of our experience, our relationships and influence, and a commercial, results-driven approach set us apart. We're a team of wise heads and rising stars who deliver experience, acumen and value in promoting and protecting your brands.

Promoting and protecting brands covers a large number of services, and we have the specialists to deliver. Clients come to us for expertise in everything from pure marketing through to issues management, consumer, trade and corporate events and promotions, traditional advertising and paid media. We also deliver digital advertising, channel marketing, investor relations, external stakeholder engagement, staff engagement, government relations and naturally, media relations.

Our services

Strategic, creative, commercial communications

We are commercially driven. Our communications framework starts with understanding our clients' business objectives, key challenges and audiences. Then the real fun starts. We bring our insights and experience to develop a strategic and creative approach and the supporting content to help you be successful.

Our scale of operation and our strong senior team of specialists means we're accessible, have back-up when you need it and the right kind of advice. Peer review is a cornerstone of our work so nothing leaves the agency without review from a senior consultant to ensure it meets our standards.

We've been around for a long time and have worked across most industry sectors for mid to large organisations. Our client list highlights our strength in technology and telecommunications; food, health and lifestyle; government; professional and financial services; and building and infrastructure. We are particularly good at making the complex simple. 

Case studies   Our clients

An agency with a track record and values

We were born in 1980 and are proudly Kiwi-owned and independent. We have offices in Auckland and Wellington and there are about 35 of us in the Acumen Republic family. Our history and our team bring connections and influence.

We're a diverse bunch but are united by our values: creativity in our thinking, credibility in our teams, energy in our actions and real warmth in our relationships. We’re never short of ideas or a point of view in order to help you succeed.

Our long-standing partnership with Edelman, the world's largest independent communications agency, is a very important part of who we are. We represent Edelman in New Zealand and collaborate and share their global best-practice to help our clients locally.

NZ Affiliate Edelman

Get in touch with us and find how we can best help you.